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PPC Domination to Help You Blow Away The Competition


PPC Domination to Blow Away Your Competition

With PPC ads your Google Ads or Facebook impressions get seen as soon as your ads go live. This is the magic of paid advertising. Unlike organic results where you may have to wait several months for views to show up, with PPC you begin seeing results immediately. This is vital especially if you’re a start up company and you need to establish yourself to stay ahead of the competition. Read more about how the right Pay-per-click campaign can blow away your competition.

Expertise in Pay Per Click advertising can grow your business exponentially. However, you will need to keep in mind that a typical PPC campaign takes months of careful management and optimizing before everything is set in place to bring you the maximum in terms of ROI. It would be a mistake to assume that the results you see immediately are the absolute best possible results that you will achieve overall. Dominating your particular niche market could take several more months before you see the optimum results of your PPC campaign efforts.

What is the ROI for Google Ads

According to Google, businesses typically make an average of $2 in revenue for ever $1 of Google Ads spend. They estimate that businesses receive an overall average of 5 clicks on their organic results for every one click on their ads. Google offers this estimate:

“For every $1 a business spends on AdWords, they receive $8 in profit through Google Search and AdWords. Thus, to derive the economic value received by advertisers, we multiply our AdWords revenue on Google.com search results -what advertisers spent – by eight.”

Results may vary depending upon your industry, location and quality of your ads. According to Google you can expect to see an ROI of approximately eight times your ad spend.

Comprehensive Marketing with PPC

Here are some reasons why PPC should play an instrumental, yet be a part of a comprehensive role in your marketing efforts to achieve your ultimate goals. Especially when you’re looking to carve out a name for yourself in your industry and obtain the fastest results possible.

  • To supplement your SEO efforts. SEO as we know takes a lot of time. Supplementing this process with a dynamic PPC campaign can help fill in the gap for instant brand recognition, engagement, connections and possible conversions.
  • Build awareness of your Products and Services.

PPC targets your message directly to your audience.

  • Stay ahead of your competitors

While you’re just getting in the game and establishing your online presence you need to get your name out there. PPC ad placements take up 85% of the space and this means visibility! While your larger competitors are targeting organically you can be purchasing visibility in the top positions and staying ahead of your competitors.

  • Non- profits

If your business is a non-profit you can apply to receive $10,000 in advertising per month through the Google Grants program.

Ask yourself what you are hoping to achieve most through PPC and how does that match the capabilities of the platform?

Also look into what type of budget you have and how it compares to your goals and competitors budgets.

And how else can you incorporate PPC with other tactics such as SEO and inbound marketing strategies?

A proper PPC campaign can lead to increased sales, more leads and brand awareness with immediate results. By continuously optimizing your PPC campaigns you’ll be able to grow your customer base and increase your ROI.

Contact the experts at Bullseye Marketing Consultants to set up your PPC campaign today.