As the new year is quickly settling in, it’s an exciting opportunity for industry insiders to talk about what they can expect from the current and future market trends.
In 2019, pay-per-click marketing is still considered one of the most effective ways to promote businesses and products to the right audience. In fact, it isn’t just as popular as ever – it is more popular than ever, as smaller businesses are starting to learn about it and seize the full potential of a low-cost, yet effective marketing solution with the potential to help them grow, as well as generating more sales and visibility for their brand.
Keep reading to learn more about the top pay-per-click marketing trends that you’ll be likely to see in the year 2019 and beyond.
Increasingly sophisticated audience targeting.
One of the most important and noticeable perks of pay-per-click marketing is that it allows customers to target the right audience to a very exact degree. The concept of a pay-per-click ad is popular because Companies pay based on how many people actually click through the ad, meaning that they’ll only spend money if they at least have the opportunity to make a sale or engage a client.
By targeting the right audience, you can actually make sure that you are paying for the right click. When someone reads your ads and decides to click through, it is important for that person to be someone who could become a potential customer. This is why pay-per-click ads are so worth it.
Redefining the role of geo-tagging.
In recent years, geotagging has become increasingly more important and sophisticated. It is actually one of the most buzzed-about aspects of modern marketing, and it is often the beating heart of many current and future trends in the industry.
By taking advantage of proper geo-tagging features, you can use pay-per-click ads for effective short-range local ads that would have a huge impact on your community. This is particularly helpful when you consider that most people actually use their phones these days.
Mobile use is often linked with increased geo-tagging rates, as people check into places, post geo-tagged photos, videos, and other content. This is also a great way to target someone who might just be passing through, even if they are based far away from your business.
A perfect example of an application of this would be the restaurant industry. Geo-tagging features would enable restaurants to market to tourists. Even if they’re only visiting the area for a short time, they still represent a valuable slice of the market for that type of business, so this would be a great way to appeal to them.
Sophisticated analytics tailored to your needs.
One of the most coveted aspects of pay-per-click marketing is the fact that it can generate a massive amount of information and analytics. Users can get to learn so much more about their businesses, their customers, their products, as well as the success and perception of their brand. The quality and sophistication of the information that will be available to pay-per-click users is becoming more and more notable overtime, and it is definitely poised to increase even more by the end of the year.
Vocal search integration
By early 2020, industry insiders estimate that over a half of total online searches will be performed with vocal controls. For this reason, SEO specialists and advertisers are going to need to work with a different mindset. This also applies to the pay-per-click industry, because the content of the ads will need to be relevant to people using vocal searches, rather than just typing a few keywords.
The concept of catering to people, rather than keywords, is very inspiring, and it has the potential to bring about a radical change within the industry.
We’re not suggesting that automation is going to come and change the industry, because it is already here, and it is already a vital part of the pay-per-click marketing world. By the end of the year, it will become even more relevant and widespread, assisting users with many different functions.
More engaging ads.
Pay-per-click ads have become increasingly impressive over the years. They went from literally a few lines of text with a link, to sophisticated short-format commercials with a huge appeal.
This year, we’ll likely see a trend towards more engaging and dynamic pay-per-click ads, perhaps incorporating other media and visual material in order to maximize their reach. Some industry insider also predicts some interactive pay-per-click ads, which would sort of “game-ify” the user experience, making for a more involving solution.
A good example? the recent rebrand of Google Adwords points us in the right direction. The company is clearly moving away from the concept of “words-only” ads, and they are aiming for a much broader scope, hence their new name for the service, “Google Ads.” The change also brought about different campaign types and features, hinting at a broader future for the pay-per-click industry.
More social media outlets for PPC marketing.
In addition to giants like Google, pay-per-click marketing is becoming increasingly widespread on social media platforms. Facebook is an obvious example of a company thriving on on-site ads, but LinkedIn has also pulled the plug recently, offering profile targeting and other incredible features for marketers and advertisers.
Google has often been seen as the undisputed king of pay-per-click ads, but a lot of businesses are started to shift their focus on Amazon since most people actually start their product searches directly on that platform.
It will certainly be interesting to see who is going to come up on top by the end of the year, and what will happen in the industry.
Running PPC campaigns in 2019 are definitely items you cannot just set and forget. You need an up to the minute marketing firm like Bullseye Pay Per Click to help you stay on top of the latest tools and strategies to beat your competitors to the top pages.